Upskill Splash Image

UpSkill

ROLE

Product Designer

COLLABORATORS

Solo Project

TIMELINE

4 Months

SKILLS

Visual Design

Interaction Design

User Research

OVERVIEW

How can we improve upon the motivation of users during the development new skills?

UpSkill - a platform that facilitates progress tracking while acquiring new skills or when studying for projects.
The goal of this project was to develop a skill tracker that empowers students and lifelong learners to efficiently organize their learning. This app rewards users for using the program regularly.

The program aims to improve users' ability to acquire resources and enables them to track their growth across diverse professional and personal skill sets. UpSkill fosters a social community where users connect with others on similar learning journeys.

CONTEXT

Understanding the context: Personal learners aiming to start hobbies, and professionals seeking to develop academic or career-related skills.

Research Questions

  • How do people currently go about learning new skills? What platforms, techniques and methodologies do they take advantage of?
  • What are the most efficient ways to teach people new skills and ensure long term improvement within the skill?
  • How can individuals effectively reacquire a skill they haven't practiced for an extended period?
  • What categories are used to classify people based on their learning styles and skill proficiency when acquiring a new skill?

Competitors

Duolingo
Gamified experience with streaks, badges, and quick feedback loops.
Khan Academy
Clean, child-friendly interface with intuitive progress tracking and interactive lessons.
Coursera
Modular course layouts, clear navigation, and video support for alternative learning styles.
Skill Share
High-quality visuals and a community-driven layout cater to artistic learners.
Codeademy
Real-time coding in split-screen with tooltips and progress indicators.

Industry Professional Interview

As part of my research during this phase of the project, I contacted an industry professional who had experience designing training content for sales teams.
"It's important to span learning over weeks and months rather then have it focused on short term growth."
"We try to provide opportunities for "hands-on learning" rather than just talking about the concepts."
"Our team tracks learning with ongoing assessments to demonstrate skill growth. This is done primarily through the use of metrics (your sales have increased by X amount)."
"We have an email-a-day program to deliver knowledge during the 12 months following their training to ensure learning retention."
"We do a blend of both self-paced individual learning followed up by group learning."
"We find competition sometimes helps promote learning. We challenge groups vs groups rather than individuals vs individuals. For example, we'll compare the metrics of two different branches within a company."

User Focus Groups

For this phase of the project I conducted focus groups with individuals who were active learners. Users brainstormed their techniques for learning, what goalposts they set, and how they go about picking up a skill.

INSIGHTS

Understanding the context: The four key insights which drove this project.

Levels of Competency
Learners can be tracked between different stages of their learning journey. Users at different stages of their journey will require different techniques to satisfy and challenge their learning.

5 different levels:
Novice, Advanced Beginner, Competent, Proficient, Expert
Social Learning
Learning with peers often feels more dynamic and less isolating, which can boost motivation and accountability. A platform within this space should build a supportive learning community that reduces anxiety and builds confidence.
Long Term Growth Over Short Term Gains
Making sure users stay on track over a long period of time rather then sporatic learning. It's important to help users build consistency with learning a skill by helping them form habits. 

Additionally, it's essential to help users develop positive habits after a learning break.
Professional and Personal Learners
Personal learners want to learn a new skill for personal reasons. For example, to show off to friends or as a hobby. Professional learners are users who want to improve a skill that they need or want to use in their career.

Each user has different needs and challenges related to their learning journey.

PERSONAS

Based on these insights, I created personas focused on my two user groups.

IDEATION

After constructing these personas I produced low fidelity sketches of an envisioned solution.

WIREFRAMES

Based on these sketches, I built low fidelity prototypes.

REFINEMENT

Conducting user testing using prototypes and refining based on user feedback.

User Feedback Sessions

Refinement
Introduced a tutorial section to guide new users when they open up the board for the first time.
Refinement
Separated the goals section into short term vs long term goals so users feel less pressed to complete a monumental task each day but still gives the feeling of progress.
Refinement
Re-imagined color scheme and button size/format to improve visual accessibility. Ran the color scheme through the Adobe Color accessibility checker.
Refinement
Improved the design of the social features and added a tab on the suggested learning tab that included both friends content and content previously liked.

Refined Style Tile

7E7E7E
4F4F4F
363636
BC88FF
FF617B
FFBB54
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SOLUTION

UpSkill: supporting users in their learning journeys by leveraging social motivation!

UpSkill is distinct from other platforms since it's a social platform mixed with a learning platform. It has the appeal of social platforms like Instagram with the unique focus on learning like Duolingo.
High fidelity mockupExplore section mockupThe Sign In page for the upskill platformCalendar for upskill high fidelityTutorial section high fidelity