Responsibilities
Constraints
Users and Audience
UX/UI Design
UpSkill
Learning and Skill Tracker
Project Problem
How can we improve upon the motivation of users during the development new skills?
Project Overview
UpSkill - a platform that facilitates progress tracking while acquiring new skills or studying for projects.
The goal of this project was to develop an skill tracker that empowers students and lifelong learners to efficiently organize their learning. This app rewards users for using the program regularly.
The program aims to improve users' ability to acquire resources and enable them to track their growth across diverse professional and personal skill sets. UpSkill fosters a social community where users connect with others on similar learning journeys.
The goal of this project was to develop an skill tracker that empowers students and lifelong learners to efficiently organize their learning. This app rewards users for using the program regularly.
The program aims to improve users' ability to acquire resources and enable them to track their growth across diverse professional and personal skill sets. UpSkill fosters a social community where users connect with others on similar learning journeys.
Responsibilities content_paste
This project was a solo project and the result of my thesis exploration. I was responsible for establishing my own expectations and projected final outcomes.
The main deliverables and phases for this project were...
1. Research
2. Low Fidelity Prototypes
3. Color Palettes & Style Guides
4. Mid Fidelity Prototypes
5. User Testing
6. High Fidelity Prototypes
The main deliverables and phases for this project were...
1. Research
2. Low Fidelity Prototypes
3. Color Palettes & Style Guides
4. Mid Fidelity Prototypes
5. User Testing
6. High Fidelity Prototypes
Constraints schedule
The main constraints for this project were budget and time.
This project had a limited amount of funding available, which limited the variety and amount of user testing available during the research phase, and this project was a school project, which gave me a specific timeframe of one semester to complete the project.
This project had a limited amount of funding available, which limited the variety and amount of user testing available during the research phase, and this project was a school project, which gave me a specific timeframe of one semester to complete the project.
Users & Audience group
For this project I decided to focus on two different types of users.
The first type of user is the "personal skill improver", this type of learner is looking to start a new hobby or improve at a hobby they already have. This includes people who are trying to learn recreational skills such as playing an instrument or creative writing.
The second group of users I considered were professional users. These types of users are typically working to improve more academic skills, such as a programmer who wants to learn a new programming language. It could also include something like a salesperson who wants to improve their public speaking skills.
The first type of user is the "personal skill improver", this type of learner is looking to start a new hobby or improve at a hobby they already have. This includes people who are trying to learn recreational skills such as playing an instrument or creative writing.
The second group of users I considered were professional users. These types of users are typically working to improve more academic skills, such as a programmer who wants to learn a new programming language. It could also include something like a salesperson who wants to improve their public speaking skills.
Table of Contents
Research
Research Questions
The following is a list of research questions that were a key to the overall research process for this project.
- How do people currently go about learning new skills? What platforms, techniques and methodologies do they take advantage of?
- What are the most efficient ways to teach people new skills and ensure long term improvement within the skill?
- How can individuals effectively reacquire a skill they haven't practiced for an extended period?
- What categories are used to classify people based on their learning styles and skill proficiency when acquiring a new skill?
Competitive Analysis
Different Skill learning platforms placed on a axis based on two separate metrics. Social vs Individual Focus represents how much the platforms prioritize social incentive to keep users engaged. Structured vs Flexible Curriculum reflects how platforms present learning content to users, whether flexible or ridged.
Duolingo
Duolingo is a language learning app that encourages continual use of the platform through the use of streaks and also incentivizes users to use the app every day through daily unique lessons. The app follows up with users who haven't used the platform in a while with call-to-action emails and notifications to remind them of the platform. The app is heavily gamified and uses in-app currency to keep users coming back. In addition, the app uses a "progress score" that shows how users are progressing as they improve with a skill.
The main benefit of the platform for users is the gamified experience and constant reminders to continue learning.
Hello Talk
Hello Talk is a language learning app that allows users to connect with native speakers. The app does not have a structured curriculum and instead matches users based on their interests. Learning functions more like an exchange program than typical school-based learning. By emphasizing the social aspect of learning, Hello Talk is effective in moving users to the next step of language learning, by actually having conversations.
Skill Share
Skill Share allows users to review a variety of approved community lesson plans that cover a wide range of topics. While individual courses can vary in structure, most courses follow a more lecture-based format. While this app has community discussion boards, most of the app is self-paced and independent compared to other learning apps.
Duolingo is a language learning app that encourages continual use of the platform through the use of streaks and also incentivizes users to use the app every day through daily unique lessons. The app follows up with users who haven't used the platform in a while with call-to-action emails and notifications to remind them of the platform. The app is heavily gamified and uses in-app currency to keep users coming back. In addition, the app uses a "progress score" that shows how users are progressing as they improve with a skill.
The main benefit of the platform for users is the gamified experience and constant reminders to continue learning.
Hello Talk
Hello Talk is a language learning app that allows users to connect with native speakers. The app does not have a structured curriculum and instead matches users based on their interests. Learning functions more like an exchange program than typical school-based learning. By emphasizing the social aspect of learning, Hello Talk is effective in moving users to the next step of language learning, by actually having conversations.
Skill Share
Skill Share allows users to review a variety of approved community lesson plans that cover a wide range of topics. While individual courses can vary in structure, most courses follow a more lecture-based format. While this app has community discussion boards, most of the app is self-paced and independent compared to other learning apps.
Industry Professional Interview
As part of my research during this phase of the project, I contacted an industry professional who had experience designing training content for sales teams. This was an important part of my research, as it led to several different insights about industry standards for learning, particularly in regards to employee training and the metrics used to track skill growth.
How do different learning styles affect how you go about training employees?
How do different learning styles affect how you go about training employees?
"It's important to span learning over weeks and months rather then have it focused on short term growth."
"We provide a mix of learning examples to allow individuals to learn in whatever way they feel comfortable."
"We try to provide opportunities for "hands-on learning" rather than just talking about the concepts."
How do you ensure that the skills learned are retained long after the training?
"We work to set expectations for growth in our trainees, So they have realistic expectations about their improvement. We do assessments before their training to gain an understanding of where their knowledge is at prior to training."
"We have an email a day program to deliver knowledge during the 12 months following their training to ensure learning retention."
"Our team tracks learning with ongoing assessments to demonstrate skill growth, this is done primarily through the use of metrics (your sales have increased by X amount)."
How does your company approach the idea of group learning?
"We do a blend of both self-paced individual learning followed up by group learning."
"Our team has found better performance from learning in small groups rather then large groups. We have a hard max of 15 people per class but prefer smaller classes if possible."
"We find competition sometimes helps promote learning. We challenge groups vs groups rather than individuals vs individuals. For example, we'll compare the metrics of two different branches within a company."
User Focus Groups
For the focus groups during this project, I looked for individuals who were active learners and had a history of continuous learning over long periods of time. The focus group conducted were based on three questions, participants were then asked to write down as many answers as possible in response to the three questions using color coded sticky notes then sort and elaborate on their answers.
Imagine you want to learn to play a new instrument. Using sticky notes what techniques do you apply to ensure your learning?What goalposts do you set for yourself when learning a new skill?Pretend you are picking up a new skill that you haven’t tried in a long time. How do you get inspired to pick up that skill again?
Imagine you want to learn to play a new instrument. Using sticky notes what techniques do you apply to ensure your learning?What goalposts do you set for yourself when learning a new skill?Pretend you are picking up a new skill that you haven’t tried in a long time. How do you get inspired to pick up that skill again?
Sticky notes quickly sorted into different categories based on content and theme of the response.
Research Takeaways
Social Learning
Social elements should be an important factor in any application designed to teach individuals new skills. There are several types of social learning. There is group learning, where users work to learn a new skill along with others. There is also social motivation, such as what Duolingo leverages with its streak functionality; individuals are more likely to continue their learning over a long period of time if they feel that their actions are being compared or tracked with others. Users may feel motivated to keep a streak going if they have a friend who is also on a long streak.
Reasons for Learning
Individuals can have a variety of different motivations for learning, which can change the intensity of their learning and their goals within learning. For example, a user who is trying to learn guitar for personal reasons may only have the goal of learning a few songs to play for their friends. Someone with the goal of becoming a professional guitarist may have a much more intense training regimen. Consequently, a platform that promotes the teaching of a variety of different skills must remain flexible for users who may have different motivations.
Progress & Metrics
For users who are trying to track their learning over a long period of time, it's important to provide a variety of ways for them to look back at their progress and see how much they've improved, giving them a sense of accomplishment. This could be done by allowing users to view their progress on a timeline or by building progress reminders into the application.
Social elements should be an important factor in any application designed to teach individuals new skills. There are several types of social learning. There is group learning, where users work to learn a new skill along with others. There is also social motivation, such as what Duolingo leverages with its streak functionality; individuals are more likely to continue their learning over a long period of time if they feel that their actions are being compared or tracked with others. Users may feel motivated to keep a streak going if they have a friend who is also on a long streak.
Reasons for Learning
Individuals can have a variety of different motivations for learning, which can change the intensity of their learning and their goals within learning. For example, a user who is trying to learn guitar for personal reasons may only have the goal of learning a few songs to play for their friends. Someone with the goal of becoming a professional guitarist may have a much more intense training regimen. Consequently, a platform that promotes the teaching of a variety of different skills must remain flexible for users who may have different motivations.
Progress & Metrics
For users who are trying to track their learning over a long period of time, it's important to provide a variety of ways for them to look back at their progress and see how much they've improved, giving them a sense of accomplishment. This could be done by allowing users to view their progress on a timeline or by building progress reminders into the application.
Repetition
Rest
Learning tricks from others
Learning the absolute basics
Look back at old notes
Read or watch related content
Do what makes me happy
Play your favorite songs
Break the rules after learning the fundamentals
Feel comfortable with the instrument
Rest
Learning tricks from others
Learning the absolute basics
Look back at old notes
Read or watch related content
Do what makes me happy
Play your favorite songs
Break the rules after learning the fundamentals
Feel comfortable with the instrument
The most valuable sticky notes from my user focus groups
Personas
The main goal of the research phase of this project was to understand and construct a solid backbone of information that would allow me to better understand the needs of my target demographic and help build user personas that could be integrated during later stages of the project.
For this project, I ultimately decided to focus on two different types of core users - professional and personal.
I created two personas to reflect these two user groups, "Jacob Fletcher" was the professional user who was looking to improve his coding skills for work. "Ryan Reeves" was the persona who was looking to learn the violin during his personal time.
The main takeaway I obtained from this process is that there are a variety of different motivations users have when learning a new skill, they may have different needs and motivations, all of which need to be incorporated into this project in order to best facilitate the range of user learning habits.
For this project, I ultimately decided to focus on two different types of core users - professional and personal.
I created two personas to reflect these two user groups, "Jacob Fletcher" was the professional user who was looking to improve his coding skills for work. "Ryan Reeves" was the persona who was looking to learn the violin during his personal time.
The main takeaway I obtained from this process is that there are a variety of different motivations users have when learning a new skill, they may have different needs and motivations, all of which need to be incorporated into this project in order to best facilitate the range of user learning habits.
The Ryan Reeves - Personal learner persona which was based on my understanding of user's needs from focus groups. Ryan's main goal is to gain a competency at a totally new skill.
The Jacob Fletcher - Professional learner persona which was based on my understanding of user's needs from focus groups. The main goal of this persona is to identify a potential user who is intent on learning new skills to improve upon their preexisting knowledge.
Low Fidelity Prototypes
Low Fidelity: The initial version of the UpSkill board has the timeline locked to the right side of the screen rather than the center. Additionally three categories of learning were under three different names that I later changed due to user testing.
Low Fidelity: Users start creating a journey by choosing the skill they would like to learn from a list of popular skills or by searching for the skill.
Low Fidelity: Explore section. At this stage, I hadn't properly planned out many of the social elements of the platform.
Low Fidelity: Introduction of a horizontal timeline and edited version of suggested learning content.
Mid Fidelity: Introduction of coloured content within the board.
User Testing
After creating low and mid fidelity mockups for this project, I conducted a series of focus group tests in an attempt to receive critical feedback for the platform. I aimed to get a mix of people with and without UX design experience. The following is a list of quotes I received as feedback followed by what improvements I made to incorporate the feedback.
Feedback
Improvement
"When I first got onto the main board I wasn't sure what to do."
Introduced tutorial section to guide new users when they open up the board for the first time.
"I liked the concept of the three categories but I wasn't sure what to do with the goals section since it was very broad."
Separated the goals section into short term vs long term goals so users feel less pressed to complete a monumental task each day but still had the feeling of progress.
"The yellow color here might be too light, have you tried viewing this through greyscale."
Reimagined color scheme and button size/ format in attempts to be more inclusive. Also ran color scheme through "adobe color" accessibility checker.
"I personally would use this platform mainly for the social appeal as I could see it as a place to get comfortable being vulnerable about the learning process."
Improved the design of the social features and added a tab on the suggested learning tab that included both friends content and content previously liked.
Style Tile
Final Design
UpSkill is distinct from other platforms since its a social platform mixed with a learning platform. It has the appeal of social platforms like Instagram with the unique focus on learning like Duolingo.
Over the course of this project I experimented with a variety of different concepts and ideas. I originally developed the concept of a “whiteboarding tool" which people would use to track notes and resources.
I transitioned away from this concept towards a "learning tool" focusing on making the platform unique from the competition.
Based on my research and user testing of this product the incorporation of social and goal orientated features will allow users of UpSkill to have higher levels of skill development over the long term.
View The Figma PrototypeOver the course of this project I experimented with a variety of different concepts and ideas. I originally developed the concept of a “whiteboarding tool" which people would use to track notes and resources.
I transitioned away from this concept towards a "learning tool" focusing on making the platform unique from the competition.
Based on my research and user testing of this product the incorporation of social and goal orientated features will allow users of UpSkill to have higher levels of skill development over the long term.
The main content feed for the UpSkill app. Users of the app sort their learning into three separate categories: Learning, Practice, and Goals. Users can browse various content suggestions using the left-hand tab. Each day a user logs in and adds to a skill is tracked, with consecutive days counted as streaks within the app, which is one of the primary systems designed to motivate users to engage with the app.
The Upskill Explore Page, One of the benefits of UpSkill is that it introduces a social element to the learning process, allowing users to view other individuals' journeys and share their learning as they improve in a given skill. Using the Pro Journey tab, users can also follow people who have a professional level of knowledge in a skill.
Login page for UpSkill
Introduction to the tutorial section of UpSkill.
Final calendar prototype functionality. Improved design is based on feedback.